WB Listora - Product Overview Deck (15 Slides)

Sales calls, conference talks, partner briefings. Each slide is one idea. Speaker notes are for the presenter, not the screen.

Slide 01 - Title

Heading: Run a fully-monetizable business directory on WordPress.

Sub: WB Listora - Free + Pro

Speaker notes: Open with the outcome, not the feature list. “Fully-monetizable” is the differentiator from every other directory plugin that stops at the public directory and leaves revenue as homework.

Suggested visual: home-frontend.png - full-bleed screenshot of a populated directory homepage.

Slide 02 - The Problem

Heading: Every directory plugin makes you choose.

Sub: Either you get a functional public directory OR you get a business model. Rarely both. Never without duct tape.

Bullets:

Competitors ship separate “monetization add-ons” that break on major WP updates
Payment integrations are bolted on, not designed in
Vendor dashboards push business owners into wp-admin - they leave

Speaker notes: This is the empathy slide. Let the room nod. Don’t name competitors here - the comparison slide does that later.

Suggested visual: Simple two-column diagram: “Public directory” on one side, “Revenue” on the other, with a wall between them.

Slide 03 - The Solution

Heading: Free covers the public site. Pro adds the business model.

Sub: Both ship today. Both are the same codebase. No add-on fragmentation.

Bullets:

Free: complete directory, 11 Gutenberg blocks, search + reviews + claims + spam protection
Pro: credits, plans, lead capture, verification, comparison, moderators, needs marketplace
Built on native WordPress APIs - no page builders, no jQuery soup

Speaker notes: Emphasize that Free is genuinely complete - not a crippled demo. You could run a real city guide on Free alone and never need Pro.

Suggested visual: why-wb-listora.png

Slide 04 - Who It’s For

Heading: Built for three audiences at once.

Sub: The operator, the vendor, the visitor. All three have to win or the directory dies.

Bullets:

Site operators - setup wizard, moderation tools, analytics, payment integrations, white-label
Vendors / listing owners - frontend dashboard, lead inbox, renewal, zero wp-admin
Visitors / buyers - fast search, real reviews, comparison, saved searches, needs marketplace

Speaker notes: Most plugins optimize for the operator and forget the other two. A directory where vendors hate submitting and visitors can’t find anything fails regardless of the backend.

Suggested visual: Three-column layout, one icon per audience.

Slide 05 - Free: What You Get

Heading: A complete public directory. No credit card required.

Sub: 11 native Gutenberg blocks. Works out of the box.

Bullets:

Full-text + geo + faceted search, “Search this area” map-bounds drag
5-star reviews, helpful votes, owner replies, business claims
Frontend submission wizard with conditional fields, draft saving, spam protection
6-layer anti-spam (honeypot, rate limits, CAPTCHA, Akismet, blacklist, URL density)

Speaker notes: Hit the numbers: 9 demo packs, 10 Schema.org types, 58 REST endpoints, 8 WP-CLI commands. These are all in Free. Don’t let the audience assume “Free = demo.”

Suggested visual: home-frontend.png or search-and-filters.png

Slide 06 - The Setup Experience

Heading: From install to operational: 30 minutes.

Sub: The setup wizard does the scaffolding so you can focus on content.

Bullets:

6-step wizard: pick listing types, set location, configure maps, create pages, load demo data, done
Auto-creates Add Listing / My Listings / Directory pages with the correct blocks already in place
9 demo packs seed realistic content for restaurants, hotels, real estate, jobs, and more

Speaker notes: The 30-minute claim is conservative - experienced WP users do it in 15. Let the audience know the demo data looks real, not lorem-ipsum. That matters when showing clients.

Suggested visual: setup-wizard-step1.png

Slide 07 - Pro: The Business Model Layer

Heading: Charge vendors. Capture leads. Verify quality.

Sub: Pro is the revenue infrastructure Free was designed to connect to.

Bullets:

Credit-based pricing plans with Hold-and-Commit activation - no partial charges on failed listings
Lead forms replace the contact form with analytics, custom fields, and CRM-ready data
Verification badges + audit log + moderator team for trust at scale

Speaker notes: “Hold-and-Commit” is worth explaining: credits are held when a plan is selected, committed when the listing activates. If activation fails, the hold cancels. No vendor gets charged for a listing that never went live.

Suggested visual: credits-and-plans.png

Slide 08 - Payment Integrations

Heading: Vendors pay through whatever gateway they already use.

Sub: Five SDK adapters + Stripe and PayPal direct - all managed through one credit ledger.

Bullets:

WooCommerce, WooCommerce Subscriptions, MemberPress, Paid Memberships Pro, WooMemberships
Stripe direct (webhook receiver) + PayPal direct (webhook receiver)
Every transaction - regardless of origin - flows through the same audit trail

Speaker notes: The SDK is bundled in Free, so Pro doesn’t need its own copy. Every top-up from any gateway automatically resumes paused listings. No silent failures.

Suggested visual: payment-webhooks-settings.png

Slide 09 - The Needs Marketplace

Heading: A directory where buyers post and businesses respond.

Sub: Most directories are one flywheel. WB Listora Pro adds a second.

Bullets:

Buyers post a need: “Looking for a photographer in Austin under $500”
Businesses filter needs by type, urgency, budget, and location - respond with a quote
The directory operator benefits from both sides of the marketplace

Speaker notes: No other WordPress directory plugin has this. It’s the strongest differentiator in the Pro pitch. Use it to close the gap with purpose-built marketplace software like Thumbtack or Bark.

Suggested visual: needs-marketplace.png

Slide 10 - Search That Scales

Heading: Built for 100,000 listings, not 100.

Sub: A denormalized search index - not WP_Query. It changes everything.

Bullets:

Dedicated listora_search_index table with full-text indexing - fast at any catalog size
Geo radius search (Haversine) with “Search this area” drag-to-update bounds
Action Scheduler vendored in Free - background jobs don’t miss on shared hosting

Speaker notes: The “built for scale” message matters for agencies and marketplace builders who’ve been burned by directory plugins that fall over at 5,000 listings. Lead with this for developer/technical audiences.

Suggested visual: search-and-filters.png or directory.png

Slide 11 - Modern WordPress, Not Legacy WordPress

Heading: Native blocks. Interactivity API. REST-first. No shortcodes.

Sub: Built for where WordPress is going, not where it was in 2016.

Bullets:

11 Free blocks + 5 Pro blocks - all Gutenberg-native, all customizable in the editor
Single Interactivity API store - no jQuery, no separate page builder dependency
259 documented hooks (133 actions + 126 filters) + 58 REST endpoints for headless / mobile

Speaker notes: For developer audiences, this is the most important slide. “No shortcodes” means no hidden rendering dependencies, no fighting with the block editor, no theme lock-in.

Suggested visual: blocks-overview.png or directory-page-blocks.png

Slide 12 - Trust + Moderation

Heading: Real trust signals for real directories.

Sub: Reviews, claims, badges, moderators, audit trail - all in one plugin.

Bullets:

Business claims transfer ownership cleanly - no duplicate listings
Multi-criteria reviews (Pro) + photo reviews (Pro) for depth that matters
Moderators team (Pro) with scoped capabilities - not everyone needs admin access
Audit log (Pro) records every approval, rejection, and change with actor + timestamp

Speaker notes: Trust infrastructure is what separates directories people use from directories people browse once. The audit log is the unsung hero for compliance-conscious operators.

Suggested visual: moderation-queue.png or audit-log-admin.png

Slide 13 - Integrations + Compatibility

Heading: Fits into the WordPress ecosystem you already have.

Sub: Works with the tools your clients expect.

Bullets:

BuddyPress activity sync - listing actions appear in the social activity stream
Google Maps API (Pro) with custom styles + marker clustering
Multisite, RTL, headless (Next.js / Astro / mobile app via REST)
WordPress 6.9+ / PHP 7.4+ / works with any modern block theme

Speaker notes: The multisite + headless claims matter for agencies doing enterprise projects. The BuddyPress integration matters for community-driven directories.

Suggested visual: buddypress-activity.png or google-maps.png

Slide 14 - Pricing

Heading: Free is free. Pro is at wbcomdesigns.com.

Sub: See current pricing at {{PRICING_PLACEHOLDER}}.

Bullets:

Free: download from wbcomdesigns.com - no license key, no expiration
Pro: license from wbcomdesigns.com - adds 32 feature modules on top of Free
Both plugins are private (Wbcom Designs only) - distributed directly, not via wordpress.org

Speaker notes: Don’t improvise pricing numbers in a live presentation. Direct the audience to wbcomdesigns.com for the current offer. Pricing changes; this slide does not.

Suggested visual: pro-license.png

Slide 15 - Get Started

Heading: Your directory is 30 minutes away.

Sub: Start with Free. Add Pro when you’re ready to monetize.

Bullets:

Download WB Listora from wbcomdesigns.com (Free + Pro both live there)
Run the setup wizard - pick types, load demo data
Launch your directory - upgrade to Pro when you need the business model layer

Speaker notes: End with a clear next step, not a question. The call to action is “install Free now.” Pro is the natural next conversation after they’ve seen the directory working.

Suggested visual: home-frontend.png