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Email Configuration

Set up how your marketplace sends email notifications, test deliverability, and optionally customize branding.

Accessing Email Settings

Section titled “Accessing Email Settings”
  1. Go to Sell Services > Settings > Emails
  2. You will see toggles for each email notification type and delivery options

Email settings tab

Full email settings

Notification Toggles

Section titled “Notification Toggles”

Each email notification type has its own on/off switch. When you disable a notification type, no emails of that kind are sent to any user. In-app notifications are unaffected.

All toggles are enabled by default. Changes take effect immediately after saving.

Send Test Email

Section titled “Send Test Email”

Use the test email feature to verify that your site can successfully send emails.

  1. Go to the Emails settings tab
  2. Click Send Test Email
  3. Check your inbox (and spam folder)

If the test email does not arrive, your server’s email configuration needs attention. See the SMTP section below.

Section titled “Setting Up SMTP (Recommended)”

By default, WordPress sends emails through your server’s built-in mail function. This works, but emails often end up in spam folders or are not delivered at all – especially on shared hosting.

For reliable email delivery, install an SMTP plugin and connect it to a proper email service.

Section titled “Recommended SMTP Plugins”
  • WP Mail SMTP – The most popular option, supports all major providers
  • FluentSMTP – Clean interface, Amazon SES support
  • Post SMTP – Advanced features with detailed delivery logging

Why SMTP Matters

Section titled “Why SMTP Matters”
  • Emails are authenticated (SPF, DKIM) so they pass spam filters
  • Delivery tracking lets you see if emails were sent successfully
  • Works with services like Gmail, SendGrid, Mailgun, Amazon SES, and more
  • Dramatically improves the chance that buyers and vendors actually see your notifications

Once you install and configure an SMTP plugin, all WP Sell Services emails automatically route through it. No additional setup needed on the marketplace side.

WooCommerce Email Integration

Section titled “WooCommerce Email Integration”

If you are using WooCommerce as your e-commerce platform (Pro feature), marketplace emails can integrate with WooCommerce’s email system:

  • Marketplace emails inherit your WooCommerce email template and branding
  • Configure subject lines and content at WooCommerce > Settings > Emails
  • Works with WooCommerce email customizer plugins
  • Provides a consistent look across all your store and marketplace emails

The settings page will show a notice about WooCommerce email integration when WooCommerce is active.

White-Label Email Branding [PRO]

Section titled “White-Label Email Branding [PRO]”

With the Pro version, you can fully customize the email appearance to match your brand:

  • Replace the default header with your logo and brand colors
  • Customize the footer text and links
  • Set a custom “From” name and address
  • Create a consistent branded experience across all marketplace communications

Troubleshooting

Section titled “Troubleshooting”

Emails not arriving at all?

  • Send a test email from the settings page
  • Test WordPress email separately (try resetting a password)
  • Install an SMTP plugin – this fixes most delivery problems
  • Check your spam/junk folder

Emails going to spam?

  • Use an SMTP plugin with proper authentication (SPF, DKIM, DMARC)
  • Send from your own domain email address (not Gmail or Yahoo)
  • Test your email score at mail-tester.com

Getting duplicate emails?

  • Check if another notification plugin is also sending emails for the same events
  • Verify each notification type is only enabled once in settings
Section titled “Related Guides”