WB Listora Marketing Kit
Last updated: 2026-05-24
How to use this kit
Section titled “How to use this kit”Every file in this directory is a working asset - not a brief or a plan. Landing page copy is written. Email sequences are drafted. Video scripts are scripted. Brand assets define the rules. Before you write anything new for WB Listora, check whether a file here already does the job or can be adapted. When you add a new asset, add a row to the index below.
Quick start
Section titled “Quick start”If you are writing a campaign from scratch, start with 07-brand-assets/messaging-guide.md for naming rules, forbidden claims, and voice guidance. Then check 07-brand-assets/persona-profiles.md to confirm which persona you are writing for. Use 07-brand-assets/seo-keywords.md to find the right keyword for the page you are building. Finished copy? Check it against the “Hard constraints” section at the bottom of this file before it goes live.
Folder structure
Section titled “Folder structure”marketing/- README.md - this file- hero-pitch.md - canonical product pitch (8s / 30s / 90s variants)- landing-headlines.md - 5 H1 + subheading variants for A/B testing- social-snippets.md - Twitter/X + LinkedIn hooks (seed file)- video-script-overview.md - 2-minute plugin overview script- video-script-features.md - 60-second per-feature clip scripts01-slides/- product-overview-slides.md - 15-slide product overview deck- feature-breakdown-slides.md - 20-slide per-feature deep dive- free-vs-pro-comparison.md - 10-slide Free vs Pro comparison03-website-copy/- landing-page.md - full landing page copy (hero to footer)- product-description.md - 3 length variants (50 / 150 / 400 words)- features.md - feature page copy by customer outcome- faq-content.md - 25 FAQ questions with grounded answers04-email-sequences/- welcome-sequence.md - 5-email onboarding drip (Day 0-14)- feature-announcement.md - template for new feature releases- free-to-pro-upgrade.md - 4-email upgrade sequence (weeks 1-8)- re-engagement.md - 3-email win-back for inactive users (30d+)05-social-media/- twitter-posts.md - 30 Twitter/X posts (launch / features / weekly)- linkedin-posts.md - 15 LinkedIn posts (200-300 words, problem-solution)- facebook-posts.md - 10 Facebook posts (community-focused)- instagram-captions.md - 10 Instagram caption sets with Reel concepts06-sales-materials/- one-pager.md - 1-page print-ready sales summary- objection-handling.md - 15 objections with Acknowledge/Address/Confirm- feature-comparison-chart.md - WB Listora vs Directorist vs GeoDirectory vs WPBDP vs ListingPro- roi-calculator-content.md - ROI framework + 4 scenarios- testimonials.md - 8 testimonial placeholders for sales team07-brand-assets/- persona-profiles.md - 5 detailed persona definitions- messaging-guide.md - voice, tone, naming, word bank, canonical claims- seo-keywords.md - keyword groups by intent + meta templatesArtifact index
Section titled “Artifact index”| File | Purpose | When to use |
|---|---|---|
hero-pitch.md |
Canonical 8s / 30s / 90s elevator pitch + audience-targeted variants | Any time you need to describe WB Listora from scratch; voiceover openers; cold outreach |
landing-headlines.md |
5 H1 + subheading A/B variants | Setting up or refreshing the main landing page hero |
social-snippets.md |
Pre-written Twitter/X and LinkedIn hooks | Scheduling social content; writing captions for feature screenshots |
01-slides/product-overview-slides.md |
Full product deck script for demos and webinars | Sales demos; conference presentations; investor/partner pitches |
01-slides/feature-breakdown-slides.md |
Per-feature slide scripts | Feature-specific webinars; customer onboarding decks |
01-slides/free-vs-pro-comparison.md |
Free vs Pro comparison slide content | Upgrade conversations; sales calls; email sequences |
03-website-copy/landing-page.md |
Full landing page copy, structured by section | Writing or rewriting the main sales page |
03-website-copy/product-description.md |
Short-form (under 100 words) and long-form product descriptions | Plugin directories; press kit; partner pages; README intros |
03-website-copy/features.md |
Per-feature copy blocks (name, one-liner, benefit, how-to link) | Feature pages; comparison tables; release notes context |
03-website-copy/faq-content.md |
FAQ page content organized by topic | FAQ page; sales objection handling; support doc intros |
04-email-sequences/welcome-sequence.md |
3-5 email onboarding sequence for new Free users | Setting up or updating the post-install email flow |
04-email-sequences/feature-announcement.md |
Template for announcing a new feature to existing users | Every minor or major release announcement |
04-email-sequences/free-to-pro-upgrade.md |
Upgrade prompt email sequence (Free to Pro) | Triggered campaigns for active Free users; in-product upgrade CTAs |
04-email-sequences/re-engagement.md |
Win-back sequence for inactive users | Automated re-engagement triggered by inactivity |
05-social-media/twitter-posts.md |
30 Twitter/X posts: 10 launch, 10 feature highlights, 10 weekly cadence | Content calendar; release posting |
05-social-media/linkedin-posts.md |
15 LinkedIn posts (200-300 words, problem-solution framing) | Thought leadership; product announcements |
05-social-media/facebook-posts.md |
10 Facebook community posts with engagement questions | Community groups; Wbcom Designs page |
05-social-media/instagram-captions.md |
10 Instagram caption sets with visual descriptions and Reel concepts | Instagram content calendar |
06-sales-materials/one-pager.md |
1-page print-ready sales summary | Sales calls; partner meetings; conference handouts |
06-sales-materials/objection-handling.md |
15 objections with Acknowledge/Address/Confirm responses | Sales calls; support conversations |
06-sales-materials/feature-comparison-chart.md |
WB Listora vs Directorist vs GeoDirectory vs WPBDP vs ListingPro | Competitive sales conversations |
06-sales-materials/roi-calculator-content.md |
ROI framework + 4 pre-built scenarios | Sales pages; email sequences |
06-sales-materials/testimonials.md |
8 testimonial placeholders for sales team to fill with real quotes | Sales page; partner pitches |
video-script-overview.md |
2-minute scripted plugin overview for YouTube / landing page | Recording or updating the main product demo video |
video-script-features.md |
60-second feature clip scripts | Recording per-feature tutorial clips; social video content |
07-brand-assets/persona-profiles.md |
5 detailed personas with demographics, goals, pain points, key messages | Briefing copywriters; planning campaigns; prioritising features by audience |
07-brand-assets/messaging-guide.md |
Voice, tone, naming rules, word bank, canonical claims, forbidden claims | Reviewing any copy before it ships; briefing new contributors |
07-brand-assets/seo-keywords.md |
Keyword groups by intent with difficulty, volume estimates, and meta templates | Building a content calendar; writing page titles and meta descriptions; planning new pages |
Source-of-truth references
Section titled “Source-of-truth references”All factual claims in marketing copy must trace back to one of these sources. Do not use numbers from memory or from older versions of this kit.
| What you need | Source file |
|---|---|
| Feature capabilities (Free vs Pro) | docs/website/feature-matrix.md |
| Hook counts, REST endpoint counts, block counts | audit/manifest.json (canonical) and audit/manifest.summary.json (index) |
| Product pitch wording | docs/website/marketing/hero-pitch.md |
| Persona definitions | docs/website/marketing/07-brand-assets/persona-profiles.md |
| Naming rules and forbidden claims | docs/website/marketing/07-brand-assets/messaging-guide.md |
| Compatibility (PHP, WP, MySQL) | docs/website/feature-matrix.md - Compatibility section |
| User journeys (persona behaviour detail) | docs/website/user-journeys/ |
Hard constraints
Section titled “Hard constraints”These constraints apply to every piece of WB Listora marketing copy. Check before publishing.
Naming
- Always “WB Listora” - never “Listora” alone, never “Listora Plugin”
- “Free” and “Pro” are capitalised, standalone words
Numbers - use these and only these
- 259 documented hooks (133 actions + 126 filters)
- 58 REST endpoints in Free
- 73 additional REST endpoints in Pro
- 11 blocks in Free + 5 blocks in Pro
- 32 Pro feature modules
- 9 demo packs
- 6 anti-spam layers
- 7 payment integrations (WooCommerce, WooCommerce Subscriptions, MemberPress, Paid Memberships Pro, WooMemberships, Stripe, PayPal)
- WordPress 6.9+
- PHP 7.4+
- Scales to 100K listings
Forbidden claims - never appear in any output
- Razorpay integration (not supported)
- EDD / Easy Digital Downloads bridge (not supported)
- 199 hooks (outdated figure - correct number is 226)
- 6 payment integrations (correct number is 7)
- WordPress 6.7+ (correct minimum is 6.9+)
- Card-on-file or recurring billing for listing plans (auto-renew spends the member’s credit balance; no card is stored)
- 3x conversion or any unverified multiplier claim
- ~50ms search or any specific latency claim
- wordpress.org install count or active install numbers (WB Listora is private - no published install count)
Style
- No em-dashes (
-) - use hyphen with spaces-or restructure the sentence - No ALL CAPS for emphasis
- No multiple exclamation marks
- Max 1 emoji per content piece, never in product or feature names
- Use
{{PRICING_PLACEHOLDER}}wherever pricing numbers would appear