Skip to content
Docs

Landing Page Headlines - H1 + Sub Variants

Five distinct H1 + sub combinations for A/B testing on wbcomdesigns.com. Each backed by a hero image already captured + a CTA pair (primary download Free, secondary explore Pro).

Variant A - “The Outcome” framing

Section titled “Variant A - “The Outcome” framing”

H1: Run a fully-monetizable business directory on WordPress. Sub: Free covers the public directory - search, reviews, claims, frontend submission, anti-spam. Pro adds the business model: credit plans, lead capture, verification badges, comparison, moderators, and a reverse marketplace. Primary CTA: Download Free at wbcomdesigns.com Secondary CTA: See Pro features Hero image: home-frontend.png

Why this variant: Outcome-first. Sells the END STATE. Best for cold visitors landing from generic “WordPress directory plugin” searches.

Variant B - “The Speed” framing

Section titled “Variant B - “The Speed” framing”

H1: Your business directory, live in 30 minutes. Sub: Install. Setup wizard. Demo data. Working directory with real-looking listings, search, filters, reviews - all working out of the box. Then customize at your pace. Primary CTA: Install Free Secondary CTA: Watch the 2-min tour Hero image: setup-wizard-step1.png or home-frontend.png

Why this variant: Removes the “this’ll take weeks” objection up front. Best for visitors coming from comparison posts (“Directorist vs ListingPro vs …”).

Variant C - “The Scale” framing

Section titled “Variant C - “The Scale” framing”

H1: Directory plugin built for 100,000 listings, not 100. Sub: Denormalized search index, Action Scheduler vendored, single REST + IAPI namespace, 226 documented extension hooks. Built like infrastructure, not a side project. Primary CTA: Get Free Secondary CTA: See the technical brief Hero image: directory.png

Why this variant: Sells to developers / agencies who’ve been burned by plugins that fall over at 5,000 listings. Best for visitors landing from technical / Stack Overflow / Reddit r/WordPress threads.

Variant D - “The Business Model” framing (Pro-led)

Section titled “Variant D - “The Business Model” framing (Pro-led)”

H1: Charge vendors for their place in your directory. Without writing a single line of payment code. Sub: WB Listora Pro adds credit-based pricing plans with Hold-and-Commit activation, 7 payment integrations (Stripe, PayPal, WooCommerce, WooSubs, MemberPress, PMPro, WooMemberships), coupons, paid-featured rotation - on top of everything Free already gives you. Primary CTA: Buy Pro Secondary CTA: Start with Free first Hero image: credits-and-plans.png or pricing-plans-admin.png

Why this variant: For visitors already running a free directory and ready to monetize. Best for retargeting / email drip.

Variant E - “The Marketplace” framing

Section titled “Variant E - “The Marketplace” framing”

H1: A directory where buyers and businesses meet - both ways. Sub: Traditional directory plus the Needs Marketplace: buyers post what they want, businesses respond with quotes. Two flywheels, one plugin. Primary CTA: See the Needs Marketplace Secondary CTA: Install Free first Hero image: needs-marketplace.png

Why this variant: Differentiates from every other directory plugin (none have this). Best for visitors searching for marketplace / B2B services plugin keywords.

Hero section structure (consistent across variants)

Section titled “Hero section structure (consistent across variants)”
[HERO IMAGE - full bleed, 1440x900, lazy-loaded WebP]


H1 ← One of the 5 variants above
Sub ← One of the 5 subs above


[Primary CTA button] [Secondary CTA text link]


[Social proof bar] ← "Built by Wbcom Designs · WordPress 6.9+ compatible · PHP 7.4+"


[Trust signals row] ← 4 logos: WordPress, BuddyPress, WooCommerce, Stripe (integrations + compatibility)

Below-the-fold sections (use in this order)

Section titled “Below-the-fold sections (use in this order)”
  1. What you get with Free - 6-card grid (Search & Filters / Submission Wizard / Reviews / Claims / Spam Protection / Map) with home-frontend.png ambient screenshot.
  2. Pro adds the business model - 6-card grid (Plans & Credits / Lead Forms / Verification / Comparison / Needs Marketplace / Moderators) with the matching feature screenshots.
  3. Built on modern WordPress - block-themes, IAPI, REST-first, no shortcodes - 4 logos: Gutenberg / Interactivity / REST / Action Scheduler.
  4. Compatibility row - payment integrations + theme integrations + multilingual.
  5. Customer quotes - 3 testimonials (pull from existing customers; use placeholder if launching).
  6. Pricing table - Free (always free) vs Pro (one-time or annual).
  7. Final CTA - repeat hero CTA pair.

Headline writing rules

Section titled “Headline writing rules”
  • No vague claims. “Best directory plugin” → out. “Built for 100K listings” → in (backed by index architecture).
  • Concrete features over feature names. “Multi-criteria reviews with photos” → out. “Rate Food, Service, Value, and Ambiance separately” → better.
  • No exclamation marks in H1. Confidence is quiet.
  • No emoji in H1 or sub. Pro feel.
  • Sub stays ≤ 28 words. Two clauses max.
  • Match search intent. Variant A for transactional, Variant B for evaluative, Variant C for technical, Variant D for retargeting, Variant E for differentiation.

SEO meta

Section titled “SEO meta”
Variant Title tag (≤60c) Meta description (≤155c)
A WB Listora - Monetizable Business Directory for WordPress Free directory plugin with search, reviews, claims, submission. Pro adds pricing plans, lead capture, verification, needs marketplace.
B WB Listora - Business Directory Live in 30 Minutes Setup wizard, demo data, working directory out of the box. Free at wbcomdesigns.com, Pro for monetization.
C WB Listora - Directory Plugin Built for 100K Listings Denormalized search, Action Scheduler, REST + IAPI. WordPress directory plugin built like infrastructure.
D WB Listora Pro - Charge Vendors for Listings Credit-based plans, 7 payment integrations, coupons, featured rotation. Add Pro on top of the free WB Listora directory plugin.
E WB Listora - Directory + Reverse Marketplace Traditional directory plus the Needs Marketplace where buyers post and businesses respond. Free + Pro, on WordPress.
Section titled “Related”