WB Listora - Free vs Pro Comparison Deck (10 Slides)
Use this deck for upgrade conversations, pricing page walkthroughs, and partner briefings. Ground truth: docs/website/feature-matrix.md.
Slide 01 - The Simple Version
Section titled “Slide 01 - The Simple Version”Heading: Free gives you the directory. Pro gives you the business model.
Sub: That’s the whole story. Everything else is detail.
Bullets:
- Free: complete public directory - search, reviews, claims, maps, submission, spam protection
- Pro: credit plans, lead capture, verification, moderators, comparison, needs marketplace, analytics
- Both run on the same codebase - Pro extends Free, never replaces it
Speaker notes: This is the frame for the whole conversation. Anchor on it at the start, return to it at the end.
Suggested visual: Two-column layout. Left: Free. Right: Pro. Clean, no noise.
Slide 02 - Setup and Infrastructure
Section titled “Slide 02 - Setup and Infrastructure”Heading: Free and Pro both get the full setup experience.
Sub: Pro adds a longer wizard overlay covering license, credit packs, plans, and Google Maps key.
| Capability | Free | Pro |
|---|---|---|
| 6-step setup wizard | Yes | Yes |
| 9 demo packs (128+ listings) | Yes | Yes |
| Multiple listing types | Yes | Yes |
| Custom field framework | Yes | Yes + Pro fields |
| Setup wizard Pro overlay (license, credits, plans) | - | Yes |
Speaker notes: The goal here is to show that Free isn’t a stripped-down demo. The Pro overlay supplements what Free already gives you.
Suggested visual: setup-wizard-step1.png
Slide 03 - Search and Discovery
Section titled “Slide 03 - Search and Discovery”Heading: Visitors find listings in Free. Pro adds the tools power users need.
| Capability | Free | Pro |
|---|---|---|
| Full-text search (denormalized index) | Yes | Yes |
| Geo radius search (Near Me) | Yes | Yes |
| Faceted filters (category, location, feature, type) | Yes | Yes |
| “Search this area” drag-to-update | Yes | Yes |
| Advanced search builder (custom field filters) | - | Yes |
| Saved searches with email alerts | - | Yes |
| Infinite scroll on listing grid | - | Yes |
| Quick-view modal on listing cards | - | Yes |
| SEO landing pages (auto-generated /type-in-location/) | - | Yes |
| Side-by-side listing comparison | - | Yes |
Speaker notes: The Free search is production-grade - denormalized index, geo, facets. Pro’s additions are about depth of engagement: saving searches, comparing picks, SEO pages.
Suggested visual: search-and-filters.png (Free side), advanced-search.png (Pro side)
Slide 04 - Submission and Listing Lifecycle
Section titled “Slide 04 - Submission and Listing Lifecycle”Heading: Both tiers support full frontend submission. Pro adds the monetization gate.
| Capability | Free | Pro |
|---|---|---|
| Frontend submission wizard | Yes | Yes |
| Draft auto-saving | Yes | Yes |
| Conditional fields | Yes | Yes |
| Draggable map pin | Yes | Yes |
| Image gallery upload | Yes | Yes |
| Business hours with timezone | Yes | Yes |
| Social links (7 platforms) | Yes | Yes |
| Listing renewal | Yes | Yes + credit-gated pricing |
| Self-service deactivate / reactivate | Yes | Yes |
| Duplicate detection at submit | - | Yes |
| Pricing plans (free / paid / featured) | - | Yes |
| Credit system (Hold-and-Commit) | - | Yes |
| Coupons (discount codes for plans) | - | Yes |
Suggested visual: frontend-submission.png
Slide 05 - Reviews
Section titled “Slide 05 - Reviews”Heading: Free reviews are solid. Pro reviews are thorough.
| Capability | Free | Pro |
|---|---|---|
| 5-star rating + written reviews | Yes | Yes |
| Owner public replies | Yes | Yes |
| Helpful-vote + milestone notifications | Yes | Yes |
| Report-a-review workflow | Yes | Yes |
| Auto-approve / require moderation toggle | Yes | Yes |
| Multi-criteria ratings (per-aspect stars) | - | Yes |
| Photo reviews (reviewers attach photos) | - | Yes |
Speaker notes: Multi-criteria is the most requested review feature in the category. Restaurants rate Food, Service, Value, Ambiance separately. Hotels rate Comfort, Cleanliness, Location, Value. Each aspect gets its own score.
Suggested visual: reviews-system.png (Free), multi-criteria-reviews.png (Pro)
Slide 06 - Trust and Moderation
Section titled “Slide 06 - Trust and Moderation”Heading: Free handles moderation basics. Pro handles it at team scale.
| Capability | Free | Pro |
|---|---|---|
| Business claims flow | Yes | Yes |
| Moderation queue (listings / reviews / claims) | Yes | Yes |
| Bulk-moderate (REST + admin) | Yes | Yes |
| Approve / Reject row actions | Yes | Yes |
| Verification badges | - | Yes |
| Moderators team (non-admin users) | - | Yes |
| Audit log (every transition recorded) | - | Yes |
Speaker notes: The moderators team is for directories with volume - a food guide with 500 restaurants can’t have one person approving everything. The audit log is for compliance and accountability.
Suggested visual: moderation-queue.png (Free), audit-log-admin.png (Pro)
Slide 07 - Analytics and Marketing
Section titled “Slide 07 - Analytics and Marketing”Heading: Free is transparent. Pro measures everything.
| Capability | Free | Pro |
|---|---|---|
| Per-listing analytics (views, clicks, contact fills) | - | Yes |
| Directory-wide analytics (top listings, categories) | - | Yes |
| Outgoing webhooks (push events to external systems) | - | Yes |
| Inbound payment webhooks (Stripe, PayPal + WooCommerce, WooSubs, MemberPress, PMPro, WooMemberships bridges) | - | Yes |
| Notification digest (daily / weekly email bundle) | - | Yes |
| White-label (custom brand across admin) | - | Yes |
Speaker notes: The outgoing webhooks slide connects WB Listora to external CRMs, Slack, analytics platforms, Zapier, and custom systems. That’s the integration story for agencies.
Suggested visual: analytics.png, outgoing-webhooks-admin.png
Slide 08 - Blocks (Gutenberg)
Section titled “Slide 08 - Blocks (Gutenberg)”Heading: 11 blocks in Free. 5 more in Pro.
| Block | Free | Pro |
|---|---|---|
| listing-grid, listing-card, listing-search | Yes | Yes |
| listing-map, listing-detail, listing-reviews | Yes | Yes |
| listing-submission, listing-categories | Yes | Yes |
| listing-featured (carousel), listing-calendar | Yes | Yes |
| user-dashboard | Yes | Yes + Saved Searches + Needs tabs |
| comparison | - | Yes |
| needs-grid, post-need | - | Yes |
| moderator-queue | - | Yes |
| credit-purchase | - | Yes |
Speaker notes: Every block supports 20 standard responsive attributes - padding, margin, border radius, box shadow, device visibility. No third-party block library required.
Suggested visual: blocks-overview.png
Slide 09 - Developer Surface
Section titled “Slide 09 - Developer Surface”Heading: Pro extends what Free already exposes - it never duplicates it.
| Capability | Free | Pro |
|---|---|---|
| REST API | 55 endpoints | +73 endpoints (70 unique routes) |
| Action / filter hooks | 226 (133 actions + 126 filters) | Adds extension points |
| WP-CLI | 8 commands | +1 (demo seed/remove) |
| Template overrides (WooCommerce-style) | Yes | Yes |
| Custom capabilities | 15 caps | +3 Pro caps |
| Action Scheduler (bundled) | Yes (Free bundles AS 3.9.3) | Consumes Free’s copy |
Speaker notes: The architecture contract is explicit: Pro is an extension of Free, not a fork. Pro never re-implements what Free already provides. Everything Pro adds is layered on top of Free’s documented surface.
Suggested visual: None needed - table speaks for itself.
Slide 10 - The Decision Matrix
Section titled “Slide 10 - The Decision Matrix”Heading: Which tier is right for your project?
| You’re building… | What you need |
|---|---|
| Open directory of free listings | Free only |
| Niche directory with submission gate | Free only |
| Job board for a single industry | Free only |
| Paid business directory (vendors pay to list) | Free + Pro |
| Premium listings with featured rotation | Free + Pro |
| B2B services marketplace with lead capture | Free + Pro |
| Reverse marketplace where buyers post needs | Free + Pro (Needs) |
| Multi-city directory with SEO landing pages | Free + Pro (SEO Pages) |
| Membership-gated directory | Free + Pro (with MemberPress/PMPro/WooMemberships) |
| Community + directory hybrid | Free + Pro (+ BuddyPress) |
| White-label / agency reseller | Free + Pro (White Label) |
Speaker notes: “Free only” isn’t a consolation prize - it’s a complete product. The upgrade conversation starts when money needs to change hands or when the directory needs trust infrastructure at scale.
Suggested visual: feature-catalog.png