Video Scripts - Per-Feature 60-Second Clips

Ten focused short videos. Each one stands alone (for social, paid ads, or “feature deep-dive” thumbnails on your YouTube channel). Each ~60 seconds, scripted, with reference screenshots already in the image library.

1. Search & Filters (Free)

On screen: Visitor types “italian” → autocomplete → clicks Near Me → checks “Outdoor Seating” → results re-rank. Hook: “What good is a directory if visitors can’t find what they need in 3 seconds?” Body:

WB Listora’s search is built on a denormalized index - not the slow WP_Query you’ve seen in lesser plugins. Type a keyword, see suggestions. Click Near Me, results re-sort by distance. Tick a facet, results update without a page reload. The URL state updates too - so visitors can share or bookmark exactly what they searched for. Scales to 100,000 listings without slowing down. CTA: “Try the live demo on wbcomdesigns.com.” Asset: search-and-filters.png

2. Frontend Submission Wizard (Free)

On screen: Walking through the 4-step wizard from scratch - Basics → Details → Media → Contact → submit → confirmation toast. Hook: “Every vendor signup you lose to a bad form is revenue gone forever.” Body:

A multi-step wizard your vendors actually finish. Auto-save drafts at every step. Conditional fields per listing type. Map pin you drag to the exact storefront. Gallery upload with thumbnail generation. Honeypot, rate limiting, CAPTCHA, and Akismet on every submission, so spam never enters your DB. And when they hit submit, they see exactly what happens next - auto-publish, pending review, or activate-with-credits. CTA: “Free at wbcomdesigns.com.” Asset: frontend-submission.png

3. Reviews + Multi-Criteria (Free + Pro)

On screen: Visitor opens a listing → Reviews tab → writes a 5-star review with photos and per-aspect scoring. Hook: “One overall star rating tells you nothing. Multi-criteria reviews tell you everything.” Body:

Listora’s review system is built around how customers actually think. Rate Food, Service, Value, and Ambiance separately. Attach up to 3 photos. Owners reply publicly. Visitors helpful-vote the most useful reviews - and reviewers get notified when their review hits a milestone. Akismet plus a 6-layer anti-spam stack keeps the queue clean. CTA: “Pro upgrades reviews. Free works great as-is.” Asset: multi-criteria-reviews.png

4. Credits & Pricing Plans (Pro)

On screen: Admin defines a pricing plan → vendor visits Buy Credits → completes a Stripe checkout → activates the plan. Hook: “Your directory is worth real money. Charge for it.” Body:

Pro’s credit-and-plan system is the business model layer. Define plans - Basic free, Featured for 10 credits, Premium for 25. Vendors buy credit packs through any payment integration: Stripe, PayPal, WooCommerce, MemberPress, Paid Memberships Pro - all bridged out of the box. Hold-and-Commit activation means a half-paid listing never half-publishes. Refunds revert the credits cleanly. CTA: “Add Pro to your existing Free install. wbcomdesigns.com.” Asset: credits-and-plans.png, pricing-plans-admin.png, buy-credits-page.png

5. Lead Forms (Pro)

On screen: Visitor opens listing → fills Lead Form → owner gets email → analytics records the lead. Hook: “Every contact form fill is a lead. Pro tells you which ones convert.” Body:

Pro’s Lead Form replaces the basic contact form with a tracked lead capture. Customize fields per listing type. Source attribution. Auto-deduplication. Owner gets the lead at their account email. You see the lead in admin analytics with which listing, which page, which device. Built-in spam protection with the same 6-layer stack the rest of the directory uses. CTA: “Pro at wbcomdesigns.com.” Asset: lead-forms.png

6. Compare Listings (Pro)

On screen: Visitor heart-saves 3 listings → opens Compare → side-by-side table → picks a winner. Hook: “Visitors compare. Make it easy.” Body:

Pro’s Compare feature lets visitors pick 2-4 listings and see them side-by-side - core info, pricing, hours, services, ratings, all aligned. Selections persist across the site via localStorage. A floating bar shows current selections everywhere. One click and they’re on the comparison page. Conversion-tested UX from Amazon and Booking.com, on your directory. CTA: “Live demo at wbcomdesigns.com.” Asset: compare-listings.png

7. Needs Marketplace (Pro)

On screen: Buyer posts a need (“Caterer for 200 guests in Brooklyn”) → matching vendor sees it → responds with a quote. Hook: “Flip the directory. Let buyers post, vendors compete.” Body:

The Needs Marketplace is Pro’s reverse directory. Instead of vendors waiting to be found, buyers post what they need - caterer for 100 guests, plumber for water heater, photographer for August wedding. Matching businesses see the request, respond with a quote. Buyers pick the best response. A second flywheel - your directory now serves both sides. CTA: “Pro at wbcomdesigns.com.” Asset: needs-marketplace.png

8. Moderators Team (Pro)

On screen: Site Owner adds a team member as moderator → moderator logs in → sees the moderation queue only (no settings, no payments). Hook: “You don’t need to do every approval yourself.” Body:

Pro’s Moderators feature lets you grant team members exactly the scopes they need - approve listings, approve claims, moderate reviews, resolve reports - and nothing else. No Settings, no Pricing Plans, no Webhooks access. Capability-gated at the REST + admin layer, so a moderator literally cannot break things they shouldn’t see. Every action they take is recorded in the Audit Log. CTA: “Scale your team safely. Pro at wbcomdesigns.com.” Asset: moderators.png, moderation-queue.png

9. Verification Badges (Pro)

On screen: Admin verifies a vendor → badge appears on card + detail + search results. Hook: “Trust signals differentiate vetted vendors. Show them.” Body:

Pro’s Verification Badges feature gives you a built-in trust signal. Define your own badge types - Verified Owner, Top Rated, Editor’s Pick, Locally Owned - assign to listings, badges render on cards, detail pages, search facets. Each badge is configurable: color, icon, criteria, expiration. The badge surface is exposed via REST so headless clients render the same signals. CTA: “Trust signals matter. Pro at wbcomdesigns.com.” Asset: verification-badges.png

10. Analytics & Audit Log (Pro)

On screen: Admin opens Analytics → sees views/clicks per listing → drills into a listing → switches to Audit Log → sees every state transition. Hook: “If you can’t measure it, you can’t grow it.” Body:

Pro tracks every customer-visible action - listing views, phone clicks, website clicks, contact form fills, favorites - and exposes it in two complementary surfaces. Analytics shows you what’s working: top listings, top categories, conversion rate, lead volume over time. Audit Log shows you who did what: every approval, rejection, payment, transition recorded with timestamp, actor, IP. Two views of the same truth. CTA: “Pro at wbcomdesigns.com.” Asset: analytics.png, audit-log-admin.png

Production notes

Pace: 60 seconds is tight. Trim the body if needed, keep the hook + CTA pristine.
Captions: Burn in for silent autoplay. Most social views are sound-off.
Format: Master 16:9, re-cut 9:16 for Reels / Shorts and 1:1 for LinkedIn.
Branding: End frame = WB Listora logo + URL + “Free / Pro” duality.
Length variance: Aim 52-58s after final edit to fit YouTube Shorts’ 60s ceiling.

Video Script - 2-Minute Overview - the umbrella tour.
Hero Pitch - written versions.
Landing Headlines - H1+sub variants for each feature’s landing page.
Social Snippets - short-form copy adapted from each script.